DETROIT - General Motors has hammered out a new compensation agreement with all of its advertising agencies for 2002 that includes putting more of the agency's income at risk.
CJ Fraleigh, executive vice president of corporate marketing and advertising, said the agreement provides an opportunity for the agencies to earn a greater percentage of their compensation in bonuses.
``Agencies will be judged on how well the division or divisions they serve reach their market share objective and how …
Комментариев нет:
Отправить комментарий